BROADCAST OVERVIEW:
On September 30, 1929 The British Broadcasting Corporation (BBC) made history by making the world's first live television broadcast. Radio broadcasting was also in its infancy having premiered the first live news program less than a decade earlier (August 31, 1920 by station 8MK in Detroit, Michigan). The development of live radio and television broadcasts was driven by demand for instant news, sports and entertainment. Prior to live broadcasts, these items were mostly obtained on-demand by reading newspapers, sending letters and social interactions.
Almost a century later we are faced with similar circumstances. The Internet has provided consumers with an "always-on" pipeline of infinite, on-demand information. Live streaming is the natural progression of the Internet and live broadcasting. Research predicts that 70% of all live broadcasts will take place on the Internet by 2020 (up from 30% in 2015) In fact, its domination of the market has already started:
- TOTAL INTERNET TRAFFIC IN 2014
- 35% - Netflix
- 14% - YouTube
- 3% - Amazon Prime Instant Video
Over 50% of all Internet traffic in 2014 was consumed by on-demand video streaming. The simplicity of streaming revolutionized the on-demand video market and the same will happen with live broadcasting. Don't believe us? Just ask Blockbuster what happened to all of their video stores.
