A/V technology, particularly as it relates to streaming, has come a long way in a relatively short amount of time. In the last few years, shooting high-quality video has gone from an investment in particularly expensive capture equipment to something achievable by much more practical and affordable equipment, while still producing a high-quality product. However, this great quality has some downsides, including the fact that high quality translates to a very high data rate (or bitrate), with some as high as 5TB an hour! These files are too large for most user’s internet connections, even those who may have incredible download speeds, and most devices your viewers are watching your stream on aren’t designed to play these videos in the format in which they are shot. The solution to all these problems? Video compression.
As Operations Manager at StreamSpot, the number one question I hear from houses of worship is a fairly basic one: “Why should I stream?” It’s a question that all streaming providers in the industry are asked, and from a technology standpoint, we all mostly answer it in a similar way: in addition to discussing the ability to stream in today’s world, we speak about reaching out to those who cannot make it to services, due to difficulty or distance: those who are sick, homebound, traveling, and cannot make it to services. These are all great reasons, but I recently felt compelled to look deeper as to the “why,” not only why from a practicality standpoint, but from a biblical one. I reflected on the underlying question, “what does the Bible say about live streaming?”
We're pleased to share that the Union for Reform Judaism announced a generous gift of a lifetime 25% discount for StreamSpot streaming plans to all 900 member congregations in North America. This announcement arrives near the first anniversary of the partnership between StreamSpot and the URJ. The partnership previously honored a comparable discount, although prior terms were limited to a synagogue's first twelve months of service.
Are you having trouble connecting to the millennials in your congregation? Well, in consideration of that question, do you have concerns about members who are far away, on vacation, or are ill?
One way to connect and maintain relationships with all of these groups of people is through live and on-demand streaming!
Millennials and streaming
One of the benefits of setting up your house of worship for the live and on-demand streaming of your services and events is the convenience of essentially allowing people to be in two places at once.
This is quite ideal for millennials. Millennials are those born in early '80s to the early 2000s; they often are referred to the "Generation Me" demographic. They also are more likely to own a cellphone as their only phone, and mobile is the technology closest to their hearts. Live streaming using resources such as StreamSpot allows those who always have their mobile devices on them to catch your service wherever and whenever they want.
Here at StreamSpot, we know that there are always many beneficial ways to relay information to your congregation, like live and on-demand streaming. As a new part of the StreamSpot team, I'd like to share some social media tips and strategies with you. This post be a little more geared toward tech savvy users, but it’s good and easy advice for everyone to use to stay connected with your congregation outside of the regular days of worship.
We recently spoke at the Archdiocese of Cincinnati's Digital Parish Expo event. In preparation for meeting several of our current customers and meeting new faces, we created a handout of useful ways to promote streaming within one's church.
Photo courtesy of Pixabay/tpsdave
Live streaming your church's services and events is an excellent way to evangelize the Word. However, just having a live stream doesn't mean that your current and future congregants will watch on a regular basis.
Here are some ways to promote your church's live stream and improve your chances to boost traffic both online and through your church's doors.