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Facebook Crossposting, StreamSpot Style: Simplified Syndication to Multiple  Pages

Posted by Michael Wilson on Mar 20, 2019 4:13:38 PM
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One of the most attractive aspects of Facebook for someone managing an organization is the exposure it provides to reach current and prospective users where they already are on social media. It's a robust platform of millions of users ready to consume your content, so all that's needed to convert those users into viewers is 1.) identify your audience and 2.) drive them to your content. [Okay, that's a little easier said than done.] Thankfully, Facebook includes a ton of useful tools and features to help with this, including the ability to "crosspost." Recently, StreamSpot engineers announced they have developed an even better workflow for StreamSpot users to crosspost right from their  MyStreamSpot Portal, making the ability to syndicate to multiple Facebook pages super-simplified. 

What is Crossposting?

Crossposting on Facebook enables you to share a piece of content in multiple pages and locations across Facebook. You may think to yourself, "But can't I already accomplish that with the share button?" While that answer is technically correct, there are some significant, fundamental benefits to crossposting for your organization versus simply sharing the content to another page, as demonstrated below.

How It Works

Let's say I have two pages: "Michael's Computers" and "Michael's Technology."

My goal is to post the same video to both pages without having to upload it twice, but I want it to look like it's my video, not like I'm just sharing someone else's content.

Here's what happens when I upload my video to my first page, "Michael's Computers," then share it to my other page, "Michael's Technology:"


As you can see, it doesn't really appear as if it's my video, it just embeds the video from my other page and links to that, it even says that I shared it and has my other page's name directly under the video. It doesn't appear as if I had anything to do with the content, but more as if I stumbled upon it and decided to share it, like an average user.

But now let's see what happens when I crosspost the video from "Michael's Computers" to "Michael's Technology:"


Now it looks like this is my video, and, visually, it effectively is. Crossposting is a great way to enable the same content to go to multiple places, while retaining the unique brand-identity of each page it goes to. 

So here's why this is great for StreamSpot customers: StreamSpot Pro users now have the ability to syndicate their broadcast to multiple Facebook pages through crossposting right from the MyStreamSpot Portal. Now, you can stream live to StreamSpot and multiple Facebook pages at the same time, with just the click of a button.

Try it out today! If you're already a StreamSpot Pro member, it's available right now! Learn how to use crossposting here.

If you're not a StreamSpot Member, with features like this and many more being added all the time, accompanied by our rock-solid streaming platform, next-gen automation, and best-in-class customer support, there's never been a better time to sign up for a free trial!

Topics: streaming basics, facebook, syndication